Boost

Details

Created the foundational visual identity for Boost.mn, Mongolia's first smart advertising platform consolidating multi-channel ad placement, scheduling, payment, and monitoring into a unified system. As an early-stage adtech startup, Boost needed a brand that would convey both technological sophistication and accessibility to Mongolian businesses. The solution centered on a dynamic logo and visual system that embodies efficiency and connectivity, paired with a comprehensive visual identity system including brand guidelines, color strategy, typography, and application templates. The identity positions Boost as an innovative, trustworthy platform while maintaining approachability for businesses new to integrated digital advertising solutions.