Shunkhlai HSE Campaign

Details

Designed and directed the creative for Shunkhlai's workplace safety campaign promoting their newly established "Life-Saving 12 Rules" to employees. The challenge was making critical safety regulations engaging and memorable rather than intimidating or bureaucratic. Under the campaign name "Safety Starts with You," I developed a comprehensive visual system using Shunkhlai's brand colors to create an approachable, bright campaign identity with a distinctive logo. The solution centered on 12 custom-designed icons representing each safety rule, complemented by quality creative photography demonstrating real workplace scenarios and hand-drawn illustrations that added warmth and accessibility to potentially serious subject matter. The multi-format approach—combining symbolic iconography, authentic photography, and illustrative elements—successfully transformed mandatory safety compliance into an employee-centered campaign that emphasized personal empowerment and collective responsibility for workplace wellbeing.