Campaign Against Technology-facilitated Gender-based Violence

Details

Developed a sensitive yet impactful visual identity for a campaign addressing technology-facilitated gender-based violence. The design challenge required balancing approachability with the gravity of the subject matter, ensuring the campaign could engage diverse audiences while maintaining dignity for survivors. The visual system employed thoughtful color psychology, accessible typography, and symbolic visual elements that communicated both awareness and empowerment. The resulting identity successfully positioned the campaign as both authoritative and supportive, providing a visual foundation that facilitated difficult conversations while encouraging community action against digital violence.