Arts Council of Mongolia







Details
Led the modernization of the Arts Council of Mongolia's visual identity while preserving the organization's iconic original symbol, designed by a prestigious Mongolian designer. The challenge was to honor the legacy and cultural essence embedded in the existing mark while bringing it into contemporary design standards. Through careful refinement and systematic updates, we retained the core symbolism that captured the spirit of Mongolian arts while introducing modern typography, refined color applications, and updated brand guidelines. The result successfully bridges heritage and modernity—maintaining the recognition and cultural authenticity of the original design while positioning the Arts Council with a refreshed, professional identity that serves Mongolia's evolving creative community.
Client
Arts Council of Mongolia
Project type
Brand
Year
2022
Agency
22Design Lab
Credits
Art direction
Tuguldur Erdene
Project manager
Ryenchin Myagmarsuren