Arts Council of Mongolia

Arts Council of Mongolia cover
Arts Council of Mongolia, image 1
Arts Council of Mongolia, image 2
Arts Council of Mongolia, image 3
Arts Council of Mongolia, image 4
Arts Council of Mongolia, image 5
Arts Council of Mongolia, image 6

Details

Led the modernization of the Arts Council of Mongolia's visual identity while preserving the organization's iconic original symbol, designed by a prestigious Mongolian designer. The challenge was to honor the legacy and cultural essence embedded in the existing mark while bringing it into contemporary design standards. Through careful refinement and systematic updates, we retained the core symbolism that captured the spirit of Mongolian arts while introducing modern typography, refined color applications, and updated brand guidelines. The result successfully bridges heritage and modernity—maintaining the recognition and cultural authenticity of the original design while positioning the Arts Council with a refreshed, professional identity that serves Mongolia's evolving creative community.

Client

Arts Council of Mongolia

Project type

Brand

Year

2022

Agency

22Design Lab

Credits

Art direction

Tuguldur Erdene

Project manager

Ryenchin Myagmarsuren